This article illustrates the linkage between risk analysis and strategy by discussing the application of decision and risk analysis to a new product and facilities planning problem. The authors trace the analysis from the initial results through the policy dialogue to the final strategy recommendation.
Business | Strategic Management Policy
Strategy and Organisation
Sloan Management Review
HERTZ, David B. and THOMAS, Howard.
Decision and Risk Analysis in a New Product and Facilities Planning Problem. (1983). Sloan Management Review. 24, (2), 17-31. Research Collection Lee Kong Chian School Of Business.
Available at: http://ink.library.smu.edu.sg/lkcsb_research/3971