Cognitive Categorization and Subjective Rivalry Among Retailers in a Small City
The authors report the results of 2 studies conducted to measure the cognitive structures underlying perceived competitive relationships among retailing firms in a small city. Drawing from recent research on cognitive categorization, they first discuss the theoretical importance of studying subjective rivalry and then explain how categorization processes influence perceived competitive boundaries among firms. The results of Study 1 suggest that cognitive categories of firms are perceived to be largely independent sets of organizations. The results of Study 2 suggest that middle-level categories represent a psychological inflection point differentiating rivals from nonrivals. The authors discuss the implications of these data for studying how managers make sense of competitive structures.
Competition, small firms, cognitive structures
Industrial and Organizational Psychology | Organizational Behavior and Theory | Sales and Merchandising | Strategic Management Policy
Strategy and Organisation
Journal of Applied Psychology
American Psychological Association
City or Country
PORAC, Joseph F. and THOMAS, Howard.
Cognitive Categorization and Subjective Rivalry Among Retailers in a Small City. (1994). Journal of Applied Psychology. 79, (1), 54-66. Research Collection Lee Kong Chian School Of Business.
Available at: http://ink.library.smu.edu.sg/lkcsb_research/3893