Peut-on faire des profits par la diversification
Can we make a profit through diversification
Academic research on the relationship between diversification and corporate performance has helped change world opinion about the merits of business diversification. During the decade 1962-1972, a research stream from the Harvard Business School identified a trend towards diversification in the corporate development in the United States and Western Europe, and made the diversified corporation organized into divisions, the form the most advanced of the company. These results, coming at a time when major corporations established and newly formed conglomerates embarked on ambitious diversification strategies, reinforcing the idea that diversification was the best way available to large companies to make profits higher and more stable.
diversification through mergers and acquisitions, company's growth strategy, growth processes, business development, diversification strategies, international diversification, product diversification, diversified corporation, conglomerates, organizational complexity
Business | Strategic Management Policy
Strategy and Organisation
GRANT, Robert M. and THOMAS, Howard.
Peut-on faire des profits par la diversification. (1987). Gestion. 12, (3), 12-17. Research Collection Lee Kong Chian School Of Business.
Available at: http://ink.library.smu.edu.sg/lkcsb_research/3878