The Rivalry Matrix: Understanding Rivalry and Competitive Dynamics
In this paper we present a framework, the rivalry matrix, outlining a range of viable approaches which businessmen, modelers, and consultants can use to frame problems and issues in competitive rivalry. We then discuss the rationale of each of the main modeling approaches contained in the matrix. We follow this discussion with case examples, which illustrate the processes involved in modeling competitive dynamics within each of the four cells of the rivalry matrix. We conclude with the description of a practical process for analyzing competitive dynamics.
Competitive strategy, Competitive dynamics, Rivalry matrix
Business Administration, Management, and Operations
Strategy and Organisation
European Management Journal
Thomas, Howard and Furrer, O..
The Rivalry Matrix: Understanding Rivalry and Competitive Dynamics. (2000). European Management Journal. 18, (6), 619-637. Research Collection Lee Kong Chian School Of Business.
Available at: http://ink.library.smu.edu.sg/lkcsb_research/3874
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