Title

The Rivalry Matrix: Understanding Rivalry and Competitive Dynamics

Publication Type

Journal Article

Publication Date

12-2000

Abstract

In this paper we present a framework, the rivalry matrix, outlining a range of viable approaches which businessmen, modelers, and consultants can use to frame problems and issues in competitive rivalry. We then discuss the rationale of each of the main modeling approaches contained in the matrix. We follow this discussion with case examples, which illustrate the processes involved in modeling competitive dynamics within each of the four cells of the rivalry matrix. We conclude with the description of a practical process for analyzing competitive dynamics.

Keywords

Competitive strategy, Competitive dynamics, Rivalry matrix

Discipline

Business Administration, Management, and Operations

Research Areas

Strategy and Organisation

Publication

European Management Journal

Volume

18

Issue

6

First Page

619

Last Page

637

ISSN

0263-2373

Identifier

10.1016/S0263-2373(00)00054-2

Publisher

Elsevier

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