Title

Global Strategic Analysis: Framework and Approaches

Publication Type

Journal Article

Publication Date

2-1999

Abstract

Geographic, economic, cognitive, and social forces can influence the ways in which the inimitable resources of firms and their competitors are defined and evaluated in a globally competitive environment. We trace how academic research on strategy has attempted to address how firms identify their core competencies and competitive resource advantages at both the firm and national level. We then discuss the ways in which managers can attempt to identify a competitive reference group as a benchmark for evaluating their company's relative strengths and weaknesses. Finally, we develop an integrated conceptual framework that can be used to inform managerial strategic analysis and decision making in a globally competitive environment.

Discipline

Strategic Management Policy

Research Areas

Strategy and Organisation

Publication

Academy of Management Executive

Volume

13

Issue

1

First Page

70

Last Page

82

ISSN

0896-3789

Publisher

Academy of Management

Additional URL

http://www.jstor.org/stable/4165517