Publication Type

Journal Article

Publication Date

12-2013

Abstract

This paper develops a conceptual framework for market orientation, embeddedness, autonomy and performance of multinational subsidiaries in an emerging economy. We argue that internal and external embeddedness has different performance implications for export- and local market-oriented multinational subsidiaries. Our results, based on a sample of 233 multinational subsidiaries from China, indicate that while external embeddedness has a positive impact on specialized resources of both types of subsidiary, such resources only positively affect the performance of local market-oriented subsidiaries. By contrast, internal embeddedness has a negative impact on specialized resources of both types of subsidiary. Managerial and policy implications are discussed.

Keywords

China, Multinational subsidiaries, Market orientation, Embeddedness, Specialized resource

Discipline

International Business | Strategic Management Policy

Research Areas

Strategy and Organisation

Publication

Management International Review

Volume

53

Issue

6

First Page

869

Last Page

897

ISSN

0938-8249

Identifier

10.1007/s11575-013-0177-0

Publisher

Springer Verlag

Additional URL

http://dx.doi.org/10.1007/s11575-013-0177-0

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