This paper undertakes a meta-analysis of the 51 historiographies of public relations in Asia-Pacific countries to identify common themes, threads and theoretical insights. The authors propose a set of necessary components for the study of Asia-Pacific public relations drawn from a historical perspective that differs from the paradigmatic underpinnings of the major Western models. They draw conclusions about epistemological and practice differences between public relations in the West and in the Asia-Pacific region in a globalizing world.
Asia-Pacific, Public relations, Expert systems, Institutional logics
Business and Corporate Communications
Public Relations Review
Halff, Gregor and Gregory, Anne.
Toward an historically informed Asian model of public Relations. (2014). Public Relations Review. 40, (3), 397-407. Research Collection Lee Kong Chian School Of Business.
Available at: http://ink.library.smu.edu.sg/lkcsb_research/3804
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.