Title

The Impact of Recommendations and Prior Use of Ancilliary Brand Products on Brand Choice: A Study of Brand Loyalty in Optical Products

Publication Type

Conference Paper

Publication Date

1998

Discipline

Advertising and Promotion Management | Strategic Management Policy

Research Areas

Strategy and Organisation

Publication

Australia-New Zealand Marketing Academy Conference, Dunedin, New Zealand, December 1998

City or Country

Dunedin, New Zealand

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