Title

Building a Successful Brand: The Story of Eu Yan San

Publication Type

Book Chapter

Publication Date

2014

Discipline

Asian Studies | Business | Marketing | Organizational Behavior and Theory

Research Areas

Organisational Behaviour and Human Resources

Publication

Catalyst for Change: Chinese Business in Asia

Editor

Thomas Menkhoff, Chay Yue Wah, Hans-Dieter Evers and Hoon Chang Yau

First Page

213

Last Page

229

ISBN

9789814452410

Publisher

World Scientific

City or Country

Singapore

Additional URL

http://worldcat.org/isbn/9789814452410