Building a Successful Brand: The Story of Eu Yan San
Catalyst for Change - Chinese Business in Asia
World Scientific Publishing
City or Country
Chong, Jessica; SMIT, Willem; Menkhoff, Thomas; and Clayman, Christopher (with Richard Eu).
Building a Successful Brand: The Story of Eu Yan San. (2014). Catalyst for Change - Chinese Business in Asia. 213-229. Research Collection Lee Kong Chian School Of Business.
Available at: http://ink.library.smu.edu.sg/lkcsb_research/3563
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