Title

Winning Corporate Reputation Strategies: Lessons from Asia Pacific

Publication Type

Book

Publication Date

1-2012

Abstract

As Asian businesses become more financially material to global revenue streams, business leaders in the region are under increasing pressure to deliver consistent, outstanding performance. Failure to successfully navigate the often opaque policy, regulatory, and political complexities in the region may slow down -- or even derail -- corporate growth plans. From this vantage point, an understanding of the local business environment is not only a competitive advantage, but critical to corporate sustainability. This is the first book to examine and highlight effective corporate public affairs strategies that have played a key role in addressing business issues in this dynamic and fast-changing region. Comprising seven succinct case studies -- as well as two essays that shed light on the unique corporate public affairs landscape in the continent's two most important economies, China and India, respectively -- this thought-provoking compendium features contributions from senior practitioners and academics living and working in Asia Pacific.

Keywords

corporate public affairs, corporate social responsibility, Asia Pacific, China, India, Singapore

Discipline

Asian Studies | Business and Corporate Communications | Business Law, Public Responsibility, and Ethics

Research Areas

Corporate Communication

ISBN

9780071327039

Publisher

McGraw-Hill

City or Country

Singapore

Copyright Owner and License

McGraw-Hill

Additional URL

http://www.worldcat.org/oclc/774309559