Publication Type

Journal Article

Version

Postprint

Publication Date

12-2013

Abstract

The last decade has seen the world becoming increasingly complex. One way of dealing with complexity, according to Schwab (2010a, is to look for certainties or solutions that impose order by simplifying. The authors contend that this is a risk in public relations practice and the academy. While recognizing their benefits they warn against attempts to produce global models which also seek to impose hegemony and argue for maintaining a diversity that reflects reality. They take the cases of the UK and Singapore as respective exemplars where hegemony has arguably occurred and where it can still be resisted. They call for a professional and epistemological stand against hegemony.

Keywords

Complexity, Hegemony, Globalization, Excellence, UK, Singapore

Discipline

Business and Corporate Communications

Research Areas

Corporate Communication

Publication

Public Relations Review

Volume

39

Issue

5

First Page

417

Last Page

425

ISSN

0363-8111

Identifier

10.1016/j.pubrev.2013.04.006

Publisher

Elsevier

Copyright Owner and License

Authors

Additional URL

http://dx.doi.org/10.1016/j.pubrev.2013.04.006

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