Business and Corporate Communications | Marketing
Global Alliance for Public Relations and Communication Management
City or Country
HALFF, Jurrien Gregor; Tisch, Daniel; Gregory, Anne; and Valin, Jean.
Melbourne Mandate: Key document defining the direction of the global PR industry and endorsed by 160 000 professionals. (2012). Research Collection Lee Kong Chian School Of Business.
Available at: http://ink.library.smu.edu.sg/lkcsb_research/3389