Consumer Perception Risk in Products: A Comparison of Singapore and U.S. Consumers
Asian Studies | Business | Marketing
Singapore Management Review
Singapore Institute of Management
TAN, Chin Tiong; KHOO, S. H.; and Dolich, Ira.
Consumer Perception Risk in Products: A Comparison of Singapore and U.S. Consumers. (1980). Singapore Management Review. Research Collection Lee Kong Chian School Of Business.
Available at: http://ink.library.smu.edu.sg/lkcsb_research/327
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