Galvanizing Online Support
Grounded theory, based on eight case studies from Asia and Middle east, on how support for a cause can be galvanized through digital channels.
Digital, social media, galvanization, emotions, Asia
Business and Corporate Communications | Communication Technology and New Media
Global Communication Association (GCA)
City or Country
NETZLEY, Michael A.
Galvanizing Online Support. (2011). Research Collection Lee Kong Chian School Of Business.
Available at: http://ink.library.smu.edu.sg/lkcsb_research/3197
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