Title

Galvanizing Online Support

Publication Type

Presentation

Publication Date

11-2011

Abstract

Grounded theory, based on eight case studies from Asia and Middle east, on how support for a cause can be galvanized through digital channels.

Keywords

Digital, social media, galvanization, emotions, Asia

Discipline

Business and Corporate Communications | Communication Technology and New Media

Publisher

Global Communication Association (GCA)

City or Country

KL, Malaysia

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