Publication Type

Journal Article

Publication Date

12-2011

Abstract

For five years, corporate communication undergraduates have maintained a wiki as a final course and community service project. Using Web 2.0 platforms to crowdsource and curate content, they learn to employ online communications for work purposes. When the course was launched in 2007, the dominant social media narrative invited educators to embrace a technological optimism with sub-themes of open communication, sharing, and co-creation. By 2011, student feedback had compelled the instructor to consider the limits of technological optimism and revise the course. Specifically, Singaporean students have displayed a need to save face online, which has led to a localized teaching approach.

Keywords

social networking, Singapore, psychological safety, social media

Discipline

Business and Corporate Communications

Research Areas

Organisational Behaviour and Human Resources

Publication

Business Communication Quarterly

Volume

75

Issue

1

First Page

96

Last Page

107

ISSN

1080-5699

Identifier

10.1177/1080569911433434

Publisher

SAGE

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

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