Are Semantic Response Scales Equivalent?
Three frequently used response formats are compared via analysis of covariance structures. The cumulative results based on four data sets provided evidence inconsistent with previous research suggesting that these formats are interchangeable. The semantic-differential format is most preferred while in most cases the Stapel format is least preferred.
Analysis of Covariance, Factor Analysis, Hypothesis Testing, Mathematical Models, Psychometrics, Rating Scales, Scaling, Semantic Differential, Statistical Studies, Test Reliability, Test Validity
Management Sciences and Quantitative Methods
Multivariate Behavioral Research
Taylor and Francis
OFIR, Chezy; REDDY, Karempudi Srinivas; and BECHTEL, Gordon G..
Are Semantic Response Scales Equivalent?. (1987). Multivariate Behavioral Research. 22, (1), 21-28. Research Collection Lee Kong Chian School Of Business.
Available at: http://ink.library.smu.edu.sg/lkcsb_research/3014