Title

Are Semantic Response Scales Equivalent?

Publication Type

Journal Article

Publication Date

1-1987

Abstract

Three frequently used response formats are compared via analysis of covariance structures. The cumulative results based on four data sets provided evidence inconsistent with previous research suggesting that these formats are interchangeable. The semantic-differential format is most preferred while in most cases the Stapel format is least preferred.

Keywords

Analysis of Covariance, Factor Analysis, Hypothesis Testing, Mathematical Models, Psychometrics, Rating Scales, Scaling, Semantic Differential, Statistical Studies, Test Reliability, Test Validity

Discipline

Management Sciences and Quantitative Methods

Research Areas

Marketing

Publication

Multivariate Behavioral Research

Volume

22

Issue

1

First Page

21

Last Page

28

ISSN

0027-3171

Identifier

10.1207/s15327906mbr2201_2

Publisher

Taylor and Francis

Additional URL

http://dx.doi.org/10.1207/s15327906mbr2201_2