Retail and Marketing Channels: Economic and Marketing Perspectives on Producer-Distributor Relationships
Selected papers from the Fourth International Conference on Distribution, held at Bocconi University, Milan, July 3-4, 1987, organized by the Centro di studi sul commercio and the Dept. of Marketing of New York University.
Marketing | Sales and Merchandising
City or Country
PELLEGRINI, Luca and REDDY, Srinivas K..
Retail and Marketing Channels: Economic and Marketing Perspectives on Producer-Distributor Relationships. (1989). Research Collection Lee Kong Chian School Of Business.
Available at: http://ink.library.smu.edu.sg/lkcsb_research/2996