Title

Retail and Marketing Channels: Economic and Marketing Perspectives on Producer-Distributor Relationships

Publication Date

1989

Abstract

Selected papers from the Fourth International Conference on Distribution, held at Bocconi University, Milan, July 3-4, 1987, organized by the Centro di studi sul commercio and the Dept. of Marketing of New York University.

Discipline

Marketing | Sales and Merchandising

Research Areas

Marketing

ISBN

9780415032186

Publisher

Routledge

City or Country

London

Additional URL

http://worldcat.org/isbn/9780415032186