Publication Type

Journal Article

Version

Publisher’s Version

Publication Date

7-2010

Abstract

Today we live in a truly global economy, no matter whether we talk about goods, services or manpower. Whereas economic growth rates in Europe and North America remain moderate, many Asian countries are booming despite last year´s economic downturn. This is reason enough for MIR to take a closer look at one of the rising stars: India. In June 2010, MIR talked to Vinita Bali, one of the few female CEOs of leading companies, who has worked in influential marketing positions on five continents. In describing how Britannia, one of the most famous Indian brands, handles everyday business and marketing challenges, she delivers a bright picture of the Indian economic situation.

Keywords

India, female executive, nutrition, Britannia Industries, market intelligence, innovation, interview

Discipline

Asian Studies | International Business | Marketing

Research Areas

Marketing

Publication

GfK Marketing Intelligence Review

Volume

2

Issue

2

First Page

52

Last Page

60

ISSN

1865-5866

Identifier

10.2478/gfkmir-2014-0064

Publisher

De Gruyter

Creative Commons License

Creative Commons Attribution-No Derivative Works 3.0 License
This work is licensed under a Creative Commons Attribution-No Derivative Works 3.0 License.

Additional URL

http://doi.org/10.2478/gfkmir-2014-0064

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