Title
The Singapore Story: New Marketing Realities
Publication Type
Conference Paper
Publication Date
6-1995
Discipline
Asian Studies | Marketing | Tourism and Travel
Research Areas
Strategy and Organisation
Publication
Singapore Tourist Promotion Board Strategic Marketing Conference, Singapore, June 1995
City or Country
Singapore
Citation
TAN, Chin Tiong.
The Singapore Story: New Marketing Realities. (1995). Singapore Tourist Promotion Board Strategic Marketing Conference, Singapore, June 1995. Research Collection Lee Kong Chian School Of Business.
Available at: http://ink.library.smu.edu.sg/lkcsb_research/298
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