Title

The Effects of Market Structure Characteristics on Competitive Reaction Intensity: A Longitudinal Analysis

Publication Type

Journal Article

Publication Date

8-1991

Abstract

This study explores the effects of market structure characteristics and exogenous market interventions on competitive reaction intensity over time. It is found that moderate growth rate and moderate concentration induce greater competitive reactions. The effect of the exogenous intervention in the industry studied appears to have a dampening impact on competitive responses. Our research inquiry addresses some issues raised on competition, in general, by Weitz (1985) and specifically on competitive responses by Robinson (1988) and Gatignon, Anderson, and Helsen (1989).

Keywords

Market Structure Characteristics, Exogenous Market Interventions, Competitive Reaction Intensity

Discipline

Marketing

Research Areas

Marketing

Publication

Marketing Letters

Volume

2

Issue

3

First Page

293

Last Page

308

ISSN

0923-0645

Identifier

10.1007/BF00554133

Publisher

Springer Verlag

Additional URL

http://dx.doi.org/10.1007/BF00554133