Title

The Albatross on New Product Innovations

Publication Type

Journal Article

Publication Date

1-1997

Discipline

Marketing | Technology and Innovation

Research Areas

Marketing

Publication

Business Horizons

Volume

40

Issue

1

First Page

57

Last Page

52

ISSN

0007-6813

Identifier

10.1016/S0007-6813(97)90026-4

Publisher

Elsevier