Title

The State of Advertising in Korea

Publication Type

Book Chapter

Publication Date

1-2002

Discipline

Advertising and Promotion Management

Research Areas

Marketing

Publication

More Advertising Worldwide

First Page

216

Last Page

237

ISBN

3540429948

Publisher

Springer Verlag

City or Country

Berlin, Germany

Additional URL

http://worldcat.org/isbn/3540429948

Comments

Ingomar Kloss