Publication Type

Conference Proceeding Article

Publication Date

10-2009

Abstract

Product information search is typically assumed to follow the recognition of a purchase need and to occur before decision making. Once a sale transaction is completed, searching for information (e.g. price) on the purchased product seems futile and even irrational. Real-life observation and prior research (e.g. Russo and Leclerc 1994), however, suggest that such post-purchase search behavior is pervasive among consumers despite having no apparent consequence.

Keywords

Post purchase, consumer behavior, price information

Discipline

Marketing | Sales and Merchandising

Research Areas

Marketing

Publication

Advances in Consumer Research

Volume

37

First Page

192

Last Page

193

ISSN

0098-9258

Publisher

Association for Consumer Research

City or Country

Duluth, MN

Additional URL

http://www.acrwebsite.org/search/view-conference-proceedings.aspx?Id=15055

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