Title

Regulatory Focus, Regulatory Fit, and the Search and Consideration of Choice Alternatives

Publication Type

Journal Article

Publication Date

12-2010

Discipline

Marketing | Sales and Merchandising

Research Areas

Marketing

Publication

Journal of Consumer Research

Volume

37

Issue

4

First Page

626

Last Page

640

ISSN

0093-5301

Identifier

10.1086/655668

Publisher

Association for Consumer Research