The Choice and Consequences of Using a Category Captain for Category Management
Technology, Service and Business Innovation
INFORMS Marketing Science Conference
Yusong, Wang; Raju, Jagmohan S.; and Dhar, Sanjay K..
The Choice and Consequences of Using a Category Captain for Category Management. (2010). INFORMS Marketing Science Conference. Research Collection Lee Kong Chian School Of Business.
Available at: http://ink.library.smu.edu.sg/lkcsb_research/2898