Publication Type

Journal Article

Publication Date

1999

Abstract

Strategic management in Asia is different. Decision-making differs from that taught in Western, and even Asian, schools of business. In the last decade, the influence of Japanese management systems on Western management practice has become evident. Though the Japanese economy is the world's second largest, and Japan's population substantial, neither compares with the combined economies and combined populations of non-Japanese Asia. The influence of the most aggressive elements of the non-Japanese Asian business communities, the Overseas Chinese and Overseas Indian Networks cannot help to be felt on Western management practice. This article explains why this difference in decision-making styles exists, analyzes the implications of the Asian decision-making style for managing in Asia, and discusses its implications for the future of strategic marketing management practice.

Keywords

Asia, Decision making, Management styles, Marketing strategy, Networks, Strategic management

Discipline

Asian Studies | Marketing | Strategic Management Policy

Research Areas

Marketing

Publication

Journal of Business and Industrial Marketing

Volume

14

Issue

2

First Page

91

Last Page

101

ISSN

0885-8624

Identifier

10.1108/08858629910258973

Publisher

Emerald

Copyright Owner and License

Authors

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

Additional URL

http://doi.org/10.1108/08858629910258973

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