Title

The Effect of Stereotype Activation on Claiming and Creating Value in Mixed-Gender Negotiations

Publication Type

Journal Article

Publication Date

2004

Abstract

Two experiments explored the hypothesis that the impact of activating gender stereotypes on negotiated agreements in mixed-gender negotiations depends on the manner in which the stereo-type is activated (explicitly vs. implicitly) and the content of the stereotype (linking negotiation performance to stereotypically male vs. stereotypically female traits). Specifically, two experiments investigated the generality and limits of stereotype reactance. The results of Experiment 1 suggest that negotiated outcomes become more one-sided in favor of the high power negotiator when masculine traits are explicitly linked to negotiator effectiveness. In contrast, the results of Experiment 2 suggest that negotiated outcomes are more integrative (win-win) when feminine traits are explicitly linked to negotiator effectiveness. In total, performance in mixed-gender negotiations is strongly affected by the cognitions and motivations that negotiators bring to the bargaining table.

Discipline

Business

Research Areas

Organisational Behaviour and Human Resources

Publication

Personality and Social Psychology Bulletin

Volume

30

Issue

4

First Page

399

Last Page

411

ISSN

0146-1672

Identifier

10.1177/0146167203261884