A Theory of Reasoned Action Perspective of Voting Behaviour : Model and Empirical Evidence
A model based on the theory of reasoned action was developed to analyze voting behavior. Based on an empirical test in Singapore, the proposed model was found to be generally effective in predicting the intentions of voters. Attitudes toward the candidate and political party contributed more to explaining variation in voting intention than interpersonal and mass media subjective-norm components. Direct measures of affect served to better account for voting intention variation than componentially derived measures, although they did not completely mediate the latter's effect. Implications of the findings are discussed and suggestions for future research furnished © 1995 John Wiley & Sons, Inc
Organisational Behaviour and Human Resources
Psychology and Marketing
Singh, K; Leong, S. M.; TAN, Chin Tiong; and Wong, K C.
A Theory of Reasoned Action Perspective of Voting Behaviour : Model and Empirical Evidence. (1995). Psychology and Marketing. 12, (1), 37-51. Research Collection Lee Kong Chian School Of Business.
Available at: http://ink.library.smu.edu.sg/lkcsb_research/280
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