An Empirical Study of the Scientific Styles of Marketing Academics
The results of a survey of scientific styles is reported based on a survey of 249 marketing academics. Most respondents did not exhibit personality types associated with analytical scientists, although they most strongly endorsed the research values and attitudes associated with this style. A greater proportion of senior marketing academics had the sensing-thinking personality type associated with analytical scientists than had junior marketing faculty.
European Journal of Marketing
Leong, S. M.; Sheth, J. N.; and TAN, Chin Tiong.
An Empirical Study of the Scientific Styles of Marketing Academics. (1994). European Journal of Marketing. 28, (8/9), 8-27. Research Collection Lee Kong Chian School Of Business.
Available at: http://ink.library.smu.edu.sg/lkcsb_research/279