Title

An Empirical Investigation of the Superiority of Sex Appeal on Recall of Ad Elements

Publication Type

Conference Proceeding Article

Publication Date

6-1993

Discipline

Advertising and Promotion Management | Marketing

Research Areas

Strategy and Organisation

Publication

Topics in Advertising

ISBN

5137021500

Publisher

University of Hong Kong

City or Country

Hong Kong

Comments

Academy of International Business, West and Southeast Asian Regions conference