Assessing National Competitive Superiority : An Importance-Performance Matrix Approach
It is well-accepted that effective strategy is founded on continuous and diagnostic monitoring of one's competitive position. Evidence revealing the skills and resources affording the greatest leverage on future cost and differentiation advantages is particularly critical. Businesses that succeed are those which develop distinctive competences and manage for lowest delivered cost or differentiation through superior customer value.
Strategic Management Policy
Strategy and Organisation
Asia Pacific Journal of Marketing and Logistics
Leong, Siew Meng and TAN, Chin Tiong.
Assessing National Competitive Superiority : An Importance-Performance Matrix Approach. (1991). Asia Pacific Journal of Marketing and Logistics. 3, (2), 26-37. Research Collection Lee Kong Chian School Of Business.
Available at: http://ink.library.smu.edu.sg/lkcsb_research/272