Title

Marketing Impact of Trade Bloc Formation on Third Country Firms: The Case of Singapore versus the US-Canada FTA

Publication Type

Journal Article

Publication Date

1-1993

Abstract

The United States-Canada Free Trade Agreement (FTA) came into effect on 1 January 1989. Its main provision is the elimination of all tariffs on trade between the two countries by 1 January 1998. On balance, it is expected to be beneficial to the exporting firms of both the U.S. and Canada. However, it is also likely to impact on other third country firms that rely heavily on the U.S.-Canada market. This study attempts to examine the marketing impact of the FTA on Singapore firms and suggests some strategies to harness any opportunities and overcome any threats consequent to the agreement. Further, implications on other third country firms that are interested in the U.S. and Canada markets are also discussed.

Discipline

International Business | Strategic Management Policy

Research Areas

Strategy and Organisation

Publication

Journal of Global Marketing

Volume

7

Issue

1

First Page

111

Last Page

134

ISSN

0891-1762

Identifier

10.1300/J042v07n01_07

Publisher

Taylor and Francis

Additional URL

http://dx.doi.org/10.1300/J042v07n01_07