Title

Managing Creativity in Organizations: A Total System Approach

Publication Type

Journal Article

Publication Date

3-1998

Abstract

Organizations need creativity to adapt to the fast-changing environment and revitalize itself. In response to this need, managers have invested in various single approaches, such as, creativity training programmes, team-building, and leadership development to improve creativity. This paper argues that managing creativity in organization is a complex problem and thus requires a more integrated approach. In this paper, I have provided a theoretical framework to explain how managers can foster and sustain creativity in their organizations using a total systems approach. In the framework, I depict the organization as having four subsystems, namely, culture, techno-structural subsystems, management and people. Each subsystem will create unique barriers to creativity. The framework identifies three types of interventions (cultural, organization and design, and training development) that can help develop the ingredients of creativity (foundations, competencies, and support).

Keywords

Creativity, Systems Approach

Discipline

Organizational Behavior and Theory

Research Areas

Organisational Behaviour and Human Resources

Publication

Creativity and Innovation Management

Volume

7

Issue

1

First Page

23

Last Page

31

ISSN

0963-1690

Identifier

10.1111/1467-8691.00082

Publisher

Wiley

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