Title

Cross-Cultural Comparisons of Bank Performance : Effects of Internal and External Marketing Practices

Publication Type

Conference Proceeding Article

Publication Date

6-1988

Discipline

Marketing

Research Areas

Marketing

Publication

Proceedings of the 1988 Academy of International Business Southeast Asia Regional Conference: June 23-25, 1988, Bangkok

Editor

Hongladarom, Chira

ISBN

2641005700

City or Country

Bangkok, Thailand

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