Title

Values, Ethnicity and the Child Consumer : An Investigation in the Singapore Context

Publication Type

Conference Proceeding Article

Publication Date

8-1987

Discipline

Marketing

Research Areas

Strategy and Organisation

Publication

Academy of International Business Southeast Asia Regional Conference: Proceedings August 27-29, 1987, Kuala Lumpur, Malaysia

Editor

Han, Chun Kwong

ISBN

8498121270

Publisher

Management Science/Operations Research Society of Malaysia

City or Country

Kuala Lumpur, Malaysia