Regret is often symptomatic of the defective decisions associated with temporary preference problems. It may also help overcome these defects. Outcome regret can modify the relative utilities of different payoffs. Process regret can motivate search for better decision processes or trap-evading strategies. Heightened regret may thus be functional for control of these self-defeating choices.
Organisational Behaviour and Human Resources
Behavioral and Brain Sciences
Cambridge University Press
Connolly, T. and REB, J..
Regret and the Control of Temporary Preferences. (2005). Behavioral and Brain Sciences. 28, (5), 653-654. Research Collection Lee Kong Chian School Of Business.
Available at: http://ink.library.smu.edu.sg/lkcsb_research/2496