Management Science in Marketing
Details the use of mathematical models to analyze marketing issues.
Management Sciences and Quantitative Methods | Marketing
Prentice-Hall International Series in Management
City or Country
Englewood Cliffs, NJ
Montgomery, David B. and Urban, Glen L..
Management Science in Marketing. (1969). Prentice-Hall International Series in Management. Research Collection Lee Kong Chian School Of Business.
Available at: http://ink.library.smu.edu.sg/lkcsb_research/2331