Title

Management Science in Marketing: Prehistory, Origin and Early Years of the Informs Marketing College

Publication Type

Journal Article

Publication Date

2001

Abstract

It is now nearly 50 years since the Institute of Management Science was founded and the prestigious journal, Management Science, began publication in October of 1954. During its first 6 years of publication of Management Science, marketing was most conspicuous by its relative absence. By the 1960s things began to accelerate, both in relation to research publication in Management Science and in marketing's share of research attention in the journal.

Discipline

Business

Research Areas

Marketing

Publication

Marketing Science

Volume

20

Issue

4

First Page

337

Last Page

348

ISSN

0732-2399

Identifier

10.1287/mksc.20.4.337.9762