Title

Perceptual Differences of Husbands and Wives in Family Decision Making : A Cross-Cultural Comparison

Publication Type

Conference Proceeding Article

Publication Date

6-1986

Discipline

Marketing

Research Areas

Strategy and Organisation

Publication

Proceedings of the Academy of International Business, Southeast Asia Regional Conference: Taipei, June 26-28, 1986

Editor

Hsieh, Ryine T.; and Scherling, Steven A.

ISBN

7033673100

Publisher

AIBSEAR

City or Country

Taipei, Taiwan