Publication Type

Journal Article

Version

Publisher’s Version

Publication Date

2-2002

Abstract

The small-office/home-office (SOHO) professionals comprise the fastest growing segment in the labor force today. Typically being a one-person business based at home, SOHO owners mostly rely on office information technology to single handedly run their entire operation. Despite the segment's ostensibly growing dependence and influence on the information technology industry, still very little is known about the dynamics between SOHO and IT products. With the purpose of addressing this void, the SOHO professionals' adoption patterns of multigenerational IT products are ivestigated. Accordingly, an individual SOHO-level initial- and repeat-purchase logit model that captures the procurement patterns for successive generations of technological products, namely the PC category, is developed and tested.

Keywords

technological expectations, information technology, network externalities, logit modeling, small office, computing needs

Discipline

Business Administration, Management, and Operations | Marketing

Research Areas

Marketing

Publication

Management Science

Volume

48

Issue

2

First Page

222

Last Page

240

ISSN

0025-1909

Identifier

10.1287/mnsc.48.2.222.252

Publisher

INFORMS

Additional URL

http://dx.doi.org/10.1287/mnsc.48.2.222.252

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