Title

Effects of Steorotyping in Cross-Cultural Research: Are the Chinese Really Chinese?

Publication Type

Journal Article

Publication Date

1986

Abstract

Examines ethnicity of the consumer behavior of the Chinese people. Detection of Chinese attitude patterns and consumption behavior in Singapore; Questions on the nature of ethnic segmentation; Need for alternate operationalization of ethnicity.

Discipline

Business

Research Areas

Organisational Behaviour and Human Resources

Publication

Advances in Consumer Research

Volume

13

First Page

576

Last Page

578

ISSN

0098-9258

Publisher

Association for Consumer Research