The Framing Effects of Bundling
AMA Summer Educators Conference, San Francisco, C.A., USA
Muthukrishnan, A. V. and Ramaswami, Seshan.
The Framing Effects of Bundling. (1999). AMA Summer Educators Conference, San Francisco, C.A., USA. Research Collection Lee Kong Chian School Of Business.
Available at: http://ink.library.smu.edu.sg/lkcsb_research/2036
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