Title

Relating Ethnic Attitudes and Consumption in an Asian Context

Publication Type

Journal Article

Publication Date

1985

Abstract

Subjects in a Chinese society were divided into high and low orientations toward Chinese values. Subjects' consumption values were studied across products and it was found that the high group relied more on price and quality dimensions while the low group showed preference for image. [ABSTRACT FROM AUTHOR]

Discipline

Marketing | Race and Ethnicity

Research Areas

Strategy and Organisation

Publication

Advances in Consumer Research

Volume

12

First Page

122

Last Page

125

ISSN

0098-9258

Publisher

Association for Consumer Research