Title

Cultural Values and Behavior: Chineseness within Geographic Boundaries

Publication Type

Journal Article

Publication Date

1985

Abstract

This exploratory study suggests that traits associated with the ethnic identity of one culture may be exhibited by a substantial portion of the population of another culture. The trait of Chineseness was measured in an American sample and it is demonstrated that this trait and certain associated behaviors were exhibited by a significant portion of the sample.

Discipline

Marketing | Race and Ethnicity

Research Areas

Strategy and Organisation

Publication

Advances in Consumer Research

Volume

12

First Page

126

Last Page

128

ISSN

0098-9258

Publisher

Association for Consumer Research