Cultural Values and Behavior: Chineseness within Geographic Boundaries
This exploratory study suggests that traits associated with the ethnic identity of one culture may be exhibited by a substantial portion of the population of another culture. The trait of Chineseness was measured in an American sample and it is demonstrated that this trait and certain associated behaviors were exhibited by a significant portion of the sample.
Marketing | Race and Ethnicity
Strategy and Organisation
Advances in Consumer Research
Association for Consumer Research
Ellis, Seth; McCullough, James; Wallendorf, Melanie; and TAN, Chin Tiong.
Cultural Values and Behavior: Chineseness within Geographic Boundaries. (1985). Advances in Consumer Research. 12, 126-128. Research Collection Lee Kong Chian School Of Business.
Available at: http://ink.library.smu.edu.sg/lkcsb_research/196