Publication Type

Working Paper

Publication Date

12-2003

Abstract

Product lifecycle theory, which underlies theories of technical innovation in economics, strategy, marketing, and operations management, is based implicitly on the assumption that products are integrated wholes. The modularization of products undermines the specific synergies which drive the product lifecycle, and this undermining has impacts spanning from the structure of individual organizations to the structure of economies and the definition of industries.

Discipline

Sales and Merchandising

Research Areas

Operations Management

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