Children's and Mothers' Responses to Advertising : A Comparison of Ethnic Differences
Organisational Behaviour and Human Resources
Cross-Cultural Consumer Psychology
American Psychological Association
TAN, Chin Tiong and Ngui, C.
Children's and Mothers' Responses to Advertising : A Comparison of Ethnic Differences. (1984). Cross-Cultural Consumer Psychology. Research Collection Lee Kong Chian School Of Business.
Available at: http://ink.library.smu.edu.sg/lkcsb_research/189