Taxonomic Mental Models in Competitor Definition
In this article, a cognitive approach to the problem of competitor definition is outlined, which begins with a discussion of the information-processing demands implied by current models of competitive strategy. How decision makers simplify the competitive environment by using a mental model of competitive groups is then discussed. Finally, the implications of a cognitive approach for the classifying organizations and organizational adaptation are commented on.
Corporate Finance | Strategic Management Policy
Strategy and Organisation
Academy of Management Review
Academy of Management
Porac, Joseph F..
Taxonomic Mental Models in Competitor Definition. (1990). Academy of Management Review. 15, (2), 224-240. Research Collection Lee Kong Chian School Of Business.
Available at: http://ink.library.smu.edu.sg/lkcsb_research/1857