Title

Taxonomic Mental Models in Competitor Definition

Publication Type

Journal Article

Publication Date

1990

Abstract

In this article, a cognitive approach to the problem of competitor definition is outlined, which begins with a discussion of the information-processing demands implied by current models of competitive strategy. How decision makers simplify the competitive environment by using a mental model of competitive groups is then discussed. Finally, the implications of a cognitive approach for the classifying organizations and organizational adaptation are commented on.

Discipline

Corporate Finance | Strategic Management Policy

Research Areas

Strategy and Organisation

Publication

Academy of Management Review

Volume

15

Issue

2

First Page

224

Last Page

240

ISSN

0363-7425

Identifier

10.5465/AMR.1990.4308155

Publisher

Academy of Management

Additional URL

http://www.jstor.org/stable/258155