Title

A Longitudinal Study of the Competitive Positions and Entry Paths of European Firms in the U.S. Pharmaceutical Market

Publication Type

Journal Article

Publication Date

1996

Abstract

This paper combines the statistical insights of dynamic strategic group analysis with the qualitative richness of historical analysis to explore the modes of entry, expansion paths, and competitive postures of European firms in the U.S. pharmaceutical market. Patterns of entry and market development over a 20-year period are analyzed. The roles of strategic assets and competencies in determining both the entry strategy and the final competitive posture of these firms in the U.S. market are discussed.

Keywords

competitive positioning, entry strategies, strategic groups, resource-based views

Discipline

Business

Research Areas

Strategy and Organisation

Publication

Strategic Management Journal

Volume

17

Issue

2

First Page

85

Last Page

109

ISSN

0143-2095

Identifier

10.1002/(SICI)1097-0266(199602)17

Publisher

Wiley