Title

A Comparative Study of Consumer Information Seeking : Singapore Versus USA

Publication Type

Journal Article

Publication Date

1983

Abstract

Consumer information seeking behavior was studied in the U.S. and Singapore. Rank order correlations were used to determine how the two samples differ on the extent respondents sought information from the various sources and how they evaluated usefulness of information from sources. Several interesting similarities and differences were found.

Discipline

Business

Research Areas

Marketing

Publication

Journal of the Academy of Marketing Science

Volume

11

Issue

3

First Page

313

Last Page

322

ISSN

0092-0703

Identifier

10.1007/bf02725227