Crouching Economy, Hidden Strategy: Goals and Priorities in Global Sourcing
Conference Proceeding Article
Cross border sourcing practices may be viewed as organizational resources from RBT perspectives. Our wide review identifies five sourcing goals: performance gains, capacity management, renting competencies, acquisition cost and governance flexibility. We report on a pilot study to test several structural hypotheses with a sample of companies in SE Asia.
Asian Studies | Marketing
Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference
City or Country
Crouching Economy, Hidden Strategy: Goals and Priorities in Global Sourcing. (2009). Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference. 82-86. Research Collection Lee Kong Chian School Of Business.
Available at: http://ink.library.smu.edu.sg/lkcsb_research/1687
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Academy of Marketing Science