Title

Crouching Economy, Hidden Strategy: Goals and Priorities in Global Sourcing

Publication Type

Conference Proceeding Article

Publication Date

5-2009

Abstract

Cross border sourcing practices may be viewed as organizational resources from RBT perspectives. Our wide review identifies five sourcing goals: performance gains, capacity management, renting competencies, acquisition cost and governance flexibility. We report on a pilot study to test several structural hypotheses with a sample of companies in SE Asia.

Discipline

Asian Studies | Marketing

Research Areas

Marketing

Publication

Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference

First Page

82

Last Page

86

ISBN

9783319108636

Identifier

10.1007/978-3-319-10864-3_50

Publisher

Springer

City or Country

Cham

Copyright Owner and License

Academy of Marketing Science